7 of the Best TV Brands

by | Oct 24, 2023 | Buyers Guides, Shopping | 0 comments

In an era where technology is advancing at an unprecedented pace, televisions have evolved from mere boxes for passive entertainment to sophisticated devices capable of a multitude of functions. Gone are the days when a TV was just a screen to watch shows and movies; today’s televisions are smart, interactive, and incredibly versatile. They serve as the hub for home entertainment, a portal for streaming services, and even a medium for video conferencing. With features ranging from 4K and 8K resolution to OLED technology and AI-enhanced picture quality, the modern TV is a marvel of innovation. However, with a plethora of options available in the market, making an informed choice can be overwhelming for consumers.

This article aims to demystify the complexities surrounding today’s televisions, offering insights into the latest technologies, features, and trends that are shaping this ever-evolving industry.


  1. LG Electronics: The OLED Leader
  2. TCL: The Value Champ
  3. Samsung: Best in Brightness
  4. Sony: Upscaling and Motion Processing
  5. Hisense: Budget-Friendly Competitor
  6. Vizio: Value-Friendly Up-and-Comer
  7. Amazon Fire TV

Summary of Key Takeaways
Final Recommendations Based on Different User Needs

7 Top TV Brands Overview

In this section, we provide a brief introduction to the seven top TV brands that have consistently demonstrated excellence in various aspects of television technology. These brands are LG, TCL, Samsung, Sony, Hisense, Vizio, and Amazon Fire TV. Each of these brands has carved out a unique niche in the market, offering a range of options to cater to different consumer needs.

  • LG Electronics: Renowned for its OLED technology, LG offers some of the best picture quality in the industry.
  • TCL: Known as the value champ, TCL provides high-quality TVs at affordable prices, often integrated with the Roku TV platform.
  • Samsung: A leader in brightness and color accuracy, Samsung TVs are equipped with Quantum Dot technology and run on the Tizen Smart TV platform.
  • Sony: Famous for its upscaling and motion processing capabilities, Sony TVs often feature Acoustic Surface Audio+ and run on Android TV and Google TV software.
  • Hisense: A budget-friendly competitor, Hisense offers both Roku and Android TV options, along with QLED technology.
  • Vizio: An up-and-coming brand offering value-friendly options, Vizio TVs come with the SmartCast platform and also offer OLED options.
  • Amazon Fire TV: Driven by sales and integrated with Alexa, Amazon Fire TVs offer seamless access to Amazon Prime and IMDb TV.

Top TV Brands Comparison Table

Criteria/BrandLG ElectronicsTCLSamsungSonyHisenseVizioAmazon Fire TV
Display TechnologyOLEDQLEDQuantum DotOLEDMini-LEDOLEDQLED
Smart PlatformwebOSRoku TVTizenAndroid TV/Google TVAndroid TV/RokuSmartCastFire TV OS
Price Range$$$$$$$$$$$$$$
HDR SupportYesYesYesYesYesYesYes
Voice AssistantGoogle, AlexaNoneBixby, Google, AlexaGoogle, AlexaGoogle, AlexaGoogle, AlexaAlexa
Screen Sizes48″-88″32″-75″43″-98″48″-83″32″-75″40″-85″43″-75″
Audio TechnologyDolby AtmosDolby AudioDolby Atmos, DTSAcoustic Surface Audio+DTS Studio SoundDTS:XDolby Atmos
Refresh RateUp to 120HzUp to 120HzUp to 120HzUp to 120HzUp to 120HzUp to 120HzUp to 60Hz
PortsHDMI, USB, EthernetHDMI, USB, EthernetHDMI, USB, EthernetHDMI, USB, EthernetHDMI, USB, EthernetHDMI, USB, EthernetHDMI, USB, Ethernet
Recommended ModelLG C2 OLEDTCL 6-Series Roku TV (R655)SAMSUNG 65-Inch Class QLED 4K Q80C SeriesSony OLED 65 inch BRAVIA XR A80K SeriesHisense 55-Inch Mini-LED Google TVVizio P-Series Quantum X (P85QX-J01)Amazon Fire TV 75″ Omni QLED Series

Understanding the strengths and specialties of each of these brands can significantly influence your purchasing decision, ensuring that you choose a TV that best suits your needs and preferences.

LG Electronics: The OLED Leader


Key Features

LG Electronics has been a pioneer in the television industry, particularly in the realm of OLED technology. OLED, or Organic Light-Emitting Diodes, allows for deeper blacks and more vibrant colors, setting a new standard for picture quality.

OLED Technology

The core strength of LG’s television lineup lies in its OLED technology. Unlike traditional LED TVs, OLED panels don’t require a backlight, allowing for perfect blacks and a higher contrast ratio. This technology also enables more energy-efficient displays and thinner TV designs.

Screen Sizes and Specifications

LG offers a wide range of screen sizes, from compact 48-inch models suitable for smaller rooms to expansive 88-inch screens designed for home theaters. The TVs also come with a variety of specifications, including 4K and 8K resolutions, HDMI 2.1 support, and high refresh rates, catering to different viewing needs and gaming requirements.

Strengths and Weaknesses


  • Exceptional picture quality
  • Wide viewing angles
  • Energy-efficient and slim design


  • Higher price point compared to other technologies.
  • Risk of image retention or “burn-in” over time

Recommended Model: LG C2 OLED

The LG C2 OLED is a standout model in the brand’s lineup, offering a balance of performance and value. It features a 4K OLED panel, Dolby Vision and Atmos support, and a robust WebOS smart platform, making it a top choice for those seeking premium picture quality and smart features.

TCL: The Value Champ

TCL 6 Series Roku TV-R655

Key Features

TCL has carved a niche for itself as a value-driven brand that doesn’t compromise on quality. The company has been particularly lauded for its integration of QLED technology and Roku TV software, offering consumers a rich viewing experience at an affordable price point.

QLED Technology

TCL employs Quantum Dot (QLED) technology in its higher-end models, which enhances color accuracy and provides a brighter display. This technology uses quantum dots to improve the backlighting, thereby elevating the overall picture quality.

Roku TV Integration

One of the standout features of TCL TVs is the built-in Roku TV platform. This offers users access to a plethora of streaming services, apps, and other smart functionalities without the need for an external device. The user interface is intuitive, making it easy for people of all ages to navigate.

Strengths and Weaknesses


  • Affordable pricing
  • Versatile Roku TV platform
  • Good picture quality with QLED models


  • Limited high-end models
  • May lack some advanced features found in premium brands.

Recommended Model: TCL 6-Series Roku TV (R655)

The TCL 6-Series Roku TV (R655) is a prime example of what the brand has to offer. It combines QLED technology with the Roku TV platform, and it also supports Dolby Vision HDR and Dolby Atmos sound. This makes it an excellent choice for those looking for high-quality features at a budget-friendly price.

Samsung: Best in Brightness

SAMSUNG 65-Inch Class QLED 4K Q80 C-Series Quantum HD

Key Features

Samsung is a brand synonymous with innovation and quality in the realm of consumer electronics, and their televisions are no exception. The company has been a pioneer in incorporating Quantum Dot technology, also known as QLED, into their TV models.

Quantum Dot Technology

Samsung’s QLED technology is renowned for its ability to produce bright, vibrant colors. This is particularly beneficial in well-lit rooms where other TVs might struggle with glare. The Quantum Dots enable the TV to achieve higher levels of brightness compared to traditional LED TVs.

Tizen Smart TV Platform

Samsung TVs operate on the Tizen Smart TV platform, which offers a smooth and user-friendly interface. The platform provides access to a wide range of apps, streaming services, and other smart features, making it a versatile choice for consumers.

Strengths and Weaknesses


  • Exceptional brightness and color accuracy
  • Robust smart TV features with Tizen
  • Wide range of models from budget to high-end


  • Premium models can be expensive.
  • Some users find the Tizen interface less intuitive compared to other platforms.

Recommended Model: SAMSUNG 65-Inch Class QLED 4K Q80C Series Quantum HDR+

While the specific recommended model will depend on individual needs and preferences, Samsung offers a range of options that excel in brightness and smart capabilities, making them a strong contender in the TV market. One such model that stands out is the SAMSUNG 65-Inch Class QLED 4K Q80C Series Quantum HDR+. This model offers exceptional brightness, Quantum HDR+, and comes with a 3.2.1 channel soundbar for an immersive audio experience.

Sony: Upscaling and Motion Processing

Sony OLED 65-inch BRAVIA XR A80K Series 4K Ultra HD TV

Key Features

Sony is a brand that has long been associated with high-quality electronics, and their television offerings are no different. One of the standout features of Sony TVs is their exceptional upscaling and motion processing capabilities.

Acoustic Surface Audio+

Sony sets itself apart with its Acoustic Surface Audio+ technology, which transforms the entire screen into a sound-emitting surface. This results in a more immersive audio experience that complements the visual elements.

Android TV and Google TV Software

Sony TVs typically come with Android TV or Google TV software, providing users with a familiar and extensive ecosystem of apps and services. This platform is particularly beneficial for those who are already invested in the Google ecosystem.

Strengths and Weaknesses


  • Superior upscaling and motion processing
  • Innovative Acoustic Surface Audio+ technology
  • Robust and user-friendly Android and Google TV platforms


  • Higher price point for premium models
  • Some users may find the interface overwhelming due to the plethora of options.

Recommended Model: Sony OLED 65-inch BRAVIA XR A80K Series 4K Ultra HD TV

For those seeking a premium viewing experience, Sony offers a range of high-quality options. A standout model is the Sony OLED 65-inch BRAVIA XR A80K Series 4K Ultra HD TV. This bundle not only offers exceptional visual quality with its OLED display but also comes with a Dolby Atmos soundbar for a truly immersive audio-visual experience.

Hisense: Budget-Friendly Competitor

Key Features

Hisense is a brand that has been gaining traction for its budget-friendly yet high-quality TVs. The company offers a variety of models that are rich in features and provide good value for the price.

Roku and Android TV Options

Hisense TVs often come with either Roku or Android TV platforms, giving users the flexibility to choose based on their preferred interface and app ecosystem.

QLED Technology

Many Hisense models feature QLED technology, which offers vibrant colors and enhanced brightness, making it a strong competitor in the budget category.

Strengths and Weaknesses


  • Affordable pricing without compromising on quality.
  • Versatile smart TV options with Roku and Android TV
  • QLED technology for improved picture quality


  • Limited high-end models
  • Customer service may not be as robust as more established brands.

Recommended Model: Hisense 55-Inch U8G Mini-LED 4K UHD Smart Android TV

For those looking for a budget-friendly yet feature-rich option, the Hisense 55-Inch U8G Mini-LED 4K UHD Smart Android TV is highly recommended. It comes with Android TV, offers QLED technology, and provides excellent value for its price point.

Vizio: Value-Friendly Up-and-Comer

Vizio P-Series Quantum X (P85QX-J01)

Key Features

Vizio is a brand that has been making waves in the TV market for its value-friendly options that don’t skimp on quality. The company has been particularly noted for its SmartCast platform, which offers a user-friendly interface and a wide range of apps.

SmartCast Platform

Vizio TVs come equipped with the SmartCast platform, a user-friendly interface that allows for easy navigation and access to a wide range of streaming services, including Netflix, Hulu, and Amazon Prime Video.

OLED Options

In addition to its range of LED TVs, Vizio also offers OLED models that provide excellent picture quality, deep blacks, and vibrant colors, making it a versatile choice for different types of viewers.

Strengths and Weaknesses


  • Affordable pricing with a focus on value
  • SmartCast platform offers a wide range of apps and easy navigation.
  • Availability of OLED models for enhanced picture quality


  • Limited availability in some regions
  • Customer support may not be as extensive as other brands.

Recommended Model: Vizio P-Series Quantum X (P85QX-J01)

For those who are looking for a balance between price and performance, the Vizio P-Series Quantum X (P85QX-J01) is a highly recommended model. It offers excellent picture quality, a robust SmartCast platform, and comes at a price point that won’t break the bank.

Amazon Fire TV

Amazon Fire TV Omni QLED Series

Key Features

Amazon Fire TV is a unique player in the television market, primarily because it is backed by one of the world’s largest e-commerce platforms. This brand focuses on integrating its TVs with its broader ecosystem, including Alexa and Amazon Prime Video.

Alexa Integration

One of the standout features of Amazon Fire TV is the built-in Alexa voice assistant. This allows users to control their TV, search for shows, or even manage other smart home devices, all through voice commands.

Amazon Prime and IMDb TV

Amazon Fire TV comes with pre-installed Amazon Prime Video and IMDb TV, offering users immediate access to a vast library of content, including exclusive shows and movies.

Strengths and Weaknesses


  • Seamless integration with Amazon’s ecosystem, including Alexa and Amazon Prime
  • User-friendly interface with a focus on content discovery
  • Competitive pricing, especially during Amazon’s frequent sales events


  • Limited customization options compared to other smart TV platforms.
  • May promote Amazon services over others, affecting the neutrality of content discovery.

Recommended Model: Amazon Fire TV Omni QLED Series

For those deeply invested in the Amazon ecosystem or looking for a TV with voice control capabilities, the Amazon Fire TV Omni QLED Series is a recommended choice. It offers a QLED display, Alexa integration, and comes pre-loaded with Amazon Prime Video and IMDb TV, making it a comprehensive package for Amazon loyalists.

Summary of Key Takeaways

Choosing the right TV brand is a crucial decision that impacts not just the quality of your viewing experience, but also the range of features and smart capabilities you’ll have at your disposal. In this guide, we’ve explored seven top TV brands of 2023, each excelling in specific areas:

  • LG Electronics: The leader in OLED technology, offering unparalleled picture quality.
  • TCL: Best for value-conscious consumers, with excellent QLED options and Roku TV integration.
  • Samsung: Known for its bright displays and robust Quantum Dot technology.
  • Sony: Stands out for its upscaling and motion processing capabilities.
  • Hisense: A budget-friendly competitor with both Roku and Android TV options.
  • Vizio: An up-and-coming brand offering value-friendly OLED options.
  • Amazon Fire TV: Ideal for those invested in the Amazon ecosystem, with built-in Alexa and Amazon Prime Video.

Final Recommendations Based on Different User Needs

  • For Picture Quality: LG’s C2 OLED is the go-to option.
  • For Value: TCL’s 6-Series Roku TV (R655) offers excellent performance at a reasonable price.
  • For Brightness: Samsung’s 65-Inch Class QLED 4K Q80C Series is unmatched.
  • For Motion Processing: Sony’s OLED 65-inch BRAVIA XR A80K Series is the best choice.
  • For Budget-Friendly Options: Hisense’s 55-Inch Mini-LED Google TV is a solid pick.
  • For Amazon Ecosystem Users: Amazon Fire TV Omni QLED Series is highly recommended.

Evolution of Television Technology

The journey of television technology is a fascinating tale of innovation and adaptation. In the early days, black-and-white cathode-ray tube (CRT) televisions were the norm, offering limited channels and requiring bulky antennas. Fast forward to the 21st century, and we have slim, wall-mounted screens with resolutions so high they rival reality.

CRT to Flat Panels

The shift from CRT to flat-panel displays was a game-changer. Liquid Crystal Display (LCD) and Light Emitting Diode (LED) technologies not only made televisions slimmer but also more energy efficient.

High Definition to Ultra High Definition

High Definition (HD) was once considered the pinnacle of viewing experience, but it was soon surpassed by Full HD, 4K, and now 8K Ultra High Definition (UHD). These advancements in resolution have transformed the way we consume visual content, making images crisper and more lifelike.

Smart TVs

The introduction of Smart TVs revolutionized the functionality of televisions. With built-in internet connectivity, these devices offer a range of applications from streaming services like Netflix and Hulu to social media platforms and even web browsing.


Organic Light Emitting Diodes (OLED) and Quantum Dot LED (QLED) are the latest entrants in the display technology arena. They offer unparalleled color accuracy and contrast ratios, setting new standards in picture quality.

Voice and Gesture Control

The latest televisions come equipped with voice recognition and gesture control features, making remote controls almost obsolete. Integration with virtual assistants like Alexa and Google Assistant has made it easier than ever to navigate through channels and settings.

Why Brand Matters

Influence on Software and Smart Capabilities

The brand of a television plays a significant role in determining its software and smart capabilities. For instance, some brands like Samsung and LG have proprietary operating systems that offer unique features and interfaces. These in-house platforms often come with exclusive apps or services that are not available on other brands.

Impact on Display Technology

Brands also have a considerable influence on the display technology used in their TVs. LG is known for its OLED technology, which offers deep blacks and vibrant colors, while Samsung’s Quantum Dot technology is renowned for its brightness and color accuracy. The choice of display technology can significantly affect your viewing experience, making the brand an important factor to consider.

Price Range and Quality Expectations

Different brands cater to various market segments, affecting the price range and quality expectations. Premium brands like Sony and Samsung often come with a higher price tag but offer advanced features and superior build quality. On the other hand, brands like TCL and Hisense provide value-for-money options that are budget-friendly without compromising too much on quality.

In summary, the brand you choose will influence the software capabilities, display technology, and overall quality of your television. Therefore, it’s crucial to consider the brand as a significant factor in your purchasing decision.

Criteria for Reviewing TVs

In order to provide a comprehensive guide on the best TV brands of 2023, we have established a set of criteria for reviewing the televisions. These criteria include picture quality, sound performance, smart capabilities, user interface, build quality, and additional features such as voice control and connectivity options. Each of these elements is critically evaluated to ensure that we offer a balanced perspective.

Lab Testing and Real-World Usage

Our review process involves both lab testing and real-world usage to give a well-rounded view of each TV’s performance. Lab tests are conducted to measure specific metrics like color accuracy, brightness levels, and response time. These controlled tests offer quantitative data that can be compared across different models and brands. Real-world usage, on the other hand, allows us to assess how the TV performs in everyday scenarios, such as streaming content, gaming, and general viewing conditions.

Rating System

We employ a standardized rating system to grade each television on the various criteria mentioned above. The system uses a scale of 1 to 10, with 10 being the highest score. The final rating is an average of the scores in each category, providing an overall assessment of the TV’s performance and value for money.

By adhering to this rigorous methodology, we aim to offer an unbiased and thorough guide that can assist consumers in making an informed decision when choosing a TV brand.

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